THE ART AND CRAFT OF THE JEWELRY DESIGNER

After a diamond has been cut and polished, it passes to the jewelry manufacturer and his staff of skilled designers and craftsmen, who create the settings that will show off the diamonds to their maximum effect. They will probably use precious metals such as gold and platinum which contrast particularly well with the icy brilliance of nature's most
precious gem.
The range of diamond jewelry designs is so vast that it would be unusual if your jeweler could not show you an item that complemented your taste and lifestyle. Today you can choose from the intricate and exciting settings that provide a mass of fiery brilliance in a host of smaller stones, to the more simple pieces in which one or two stones are the center of attention. Whatever you choose, modem designs highlight and focus on the almost magical fire and entrancing beauty of the diamonds themselves. A more recent innovation, that has excited and inspired the designers' creativity, is diamonds for men. As a result, more and more men are discovering just how well diamonds enhance and suit both formal and informal dress.
The shape you select is a matter of individual taste and today your choice is only limited by the skill and imagination of the craftsman. The round brilliant is the most popular shape, but there is a wide variety of others that range from the more traditional marquise, pear, emerald, oval, baguette square or heart to the more fanciful and creative.
New flower cuts for example which were introduced quite recently are beginning to grow in popularity and are a unique marriage between the cutters' art and modem technology.